The Growing Importance of International Mobile Search
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central...
View ArticleHow to Update Your Keyword Research Process for 2013 & Beyond
Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive. Incorporate these principles into your keyword research process and you'll position your SEO...
View Article3 Enterprise SEM Challenges & Solutions
Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do...
View ArticleGoing Global: Localize Your Message for Holiday Retail Traffic
The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures...
View ArticleDigital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
View ArticleMobile Consumer Spending: Big Data Insights for Holiday Retailers
Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of...
View ArticleBlack Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online...
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday...
View ArticleFor the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives...
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show it drove 0% of sales are completely missing the mark and, more...
View ArticleCyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore,...
View ArticleGoogle Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search...
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this July for a highly targeted search system that...
View ArticleThe Imminent Mobile Commerce Avalanche
A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare...
View Article170 Ways to Improve Your Ecommerce Conversion Rate
eConsultancy have released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. It explains the customer experience and issues behind what some sites are...
View ArticleMobile Search in the Age of Holiday Shopping Insanity
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. The...
View ArticleThe Search Marketing Roller Coaster: 2012 Year in Review
Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up’s and down’s, thrills and spills, twists and turns. Here’s a look at the key changes the...
View ArticleLocal SEO Citations – The New Link Building
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach...
View ArticleThe Year in Search & Social Marketing: Highs & Lows of 2012
Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing moments in online and search marketing in 2012. Here are some memorable...
View ArticleHow to Prepare Your Google Shopping Feed for Google Catalogs
These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and descriptions, will ensure your company’s Google Shopping Feed will integrate...
View ArticleHow to Use Google Analytics Advanced Segments
Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave...
View ArticleGoogle AdWords Enhanced Campaigns: The Good, Bad & Uncool
There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword...
View ArticleMarin Software Files for IPO
While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more...
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